Client
HCSC
Category
Web Design, UX Research
The Task
Healthcare Service Corporation is a national health company that is an independent licensee of Blue Cross Blue Shield. One huge problem that employees face is being unsure of their choices regarding career movements, and more importantly, how to achieve them. HCSC wanted a site that was clear, easy to use, and encompassed popular career resources sought out by employees, while providing access to other resources and sites in a non-obtrusive way.
The Process
I gathered names of the top 6 resources from a representative sample of employees, as research suggests people can easily process 5 to 9 pieces of information at a time. Moreover, I suggested it it would be important to showcase any new resources at the top of the page, for quick access. Employees can access a comprehensive list of resources at anytime with a link at the top and bottom banners (not pictured due to company confidentiality).
The Result
After unmoderated user testing post deployment, 90% of participants found this layout easy to understand and were able to successfully complete tasks.